Ajay Bam, CEO and Co-founder of Vyrill, recently joined Chris Walton and Anne Mezzenga on the Omnitalk podcast to discuss the future of searchable video. The podcast, titled Why Searchable Video Is a Must-Have in the Next Wave of Commerce, explores the growing importance of video in e-commerce and how “In-video” search can help retailers and brands to better understand and engage with their customers.

‍

‍

Throughout the podcast, Ajay provides valuable insights into the ever-expanding influence of video content on e-commerce conversion rates. As consumers increasingly turn to online platforms for their purchasing decisions, retailers and brands are embracing video as a powerful medium to engage customers. The episode delves into how compelling video content can significantly boost conversion rates, effectively bridging the gap between product discovery and purchase.

More About the Podcast

The Omnitalk podcast is hosted by Chris Walton and Anne Mezzenga, and features interviews with industry leaders from the retail, e-commerce, and technology sectors. It covers a wide range of topics, including the future of retail, the impact of technology on retail, and the latest trends in e-commerce.

‍

About the Author

Ajay Bam is the CEO and Co-founder at Vyrill, a first-of-its-kind video intelligence company launched in 2017 through UC Berkeley’s Skydeck Incubator program. Vyrill helps brands and shoppers find the “moments that matter” inside videos. Its AI-powered “In-Video’' search technology analyzes & shares insights hidden within videos to improve personalization, SEO, and conversion. Before Vyrill, Ajay launched Boston-based, mobile shopping app company Modiv Media. He is a proven and accomplished product management professional, entrepreneurial thinker, and innovator with more than 13 years of experience leading startups and world-class brands.

‍