Vyrill supercharges your UGC strategy by helping you capture, curate, and convert user-generated video content into a powerful marketing tool. Here’s how:
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Capture and Curate UGC videos: Vyrill makes it easy to find and capture videos from social media platforms like YouTube, TikTok, and Instagram. We also help you launch campaigns to gather first-party product reviews and feedback from your customers.
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Deep Analysis: Our advanced AI analyzes all captured videos to ensure they’re compliant, brand-safe, and properly licensed. This means you can confidently use this content in your marketing efforts.
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Valuable Insights: Vyrill provides detailed shopper insights derived from video content. These insights help your marketing and brand teams refine content, enhance campaigns, and improve product strategies.
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Personalized Experiences: Vyrill allows you to deliver personalized video experiences on your ECommerce site. Shoppers can search within UGC videos to find the “moments that matter,” making their buying journey smoother and more engaging.
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Boost Conversions: By leveraging authentic, relatable UGC videos, you connect with shoppers on a deeper level, helping them make informed purchase decisions and converting them into loyal customers.
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With Vyrill, your UGC video strategy becomes more efficient, impactful, and aligned with what your customers want.

User-generated content (UGC) videos are crucial for several reasons:

‍Authenticity and Trust: UGC videos are created by real customers, making them more relatable and trustworthy. Consumers are more likely to trust and be influenced by content from their peers than by traditional advertising.

‍Engagement: UGC videos tend to be more engaging because they showcase genuine experiences and opinions. This engagement can lead to higher interaction rates and stronger connections with your audience.

‍Influence on Purchase Decisions: Studies show that a significant percentage of shoppers rely on UGC videos to make informed purchase decisions. Seeing real people use and review products helps potential customers feel more confident in their choices.

‍Cost-Effective Content Creation: UGC videos reduce the need for expensive production costs associated with traditional branded content. They provide a continuous stream of fresh, authentic content without straining your budget.

‍Improved SEO and Reach: UGC videos can enhance your SEO efforts by increasing the amount of unique, relevant content associated with your brand. They also help expand your reach as users share their videos across various social media platforms.

‍Community Building: Encouraging customers to create and share UGC videos fosters a sense of community and loyalty. It allows customers to feel like they are a part of your brand’s story.In summary, UGC videos are essential because they build trust, drive engagement, influence purchases, offer cost-effective content, boost SEO, and strengthen your brand community.

An influencer platform is designed to help you find influencers, share brand guidelines to make videos, and negotiate a price. Alternatively, Vyrill is designed to help you create and curate authentic UGC video content from shoppers, like product reviews. Vyrill Campaigns can be launched via email, SMS, or on social media with an automated process to collect full content licensing rights. The quality and sentiment of the videos submitted are automatically measured and organized within the platform at scale using AI-powered analysis of the text, audio, images and transcription. This makes it easy for teams to decide which videos to publish and promote via Vyrill on their ECommerce sites.

While many of Vyrill’s capabilities are similar to how a review platform works, there are 3 primary differences. First, Vyrill is 100% focused on finding, collecting and curating UGC videos, not text or images. Second, Vyrill Insights analyzes video content across 150 different dimensions and variables to provide unique ‘Voice of the Shopper’ insights that provide brands with information about competitive differentiators, critical customer or product issues, and ideas for new marketing strategies. Finally, Vyrill Commerce gives teams the ability to make any video shoppable, searchable, and publishable on your ECommerce sites.  In fact, Vyrill is a perfect compliment to your existing review platform and offers an API to seamlessly integrate with your existing technology stack.

There are many ways Vyrill saves brands time and money. 

Speed & Scale of Actionable Insights: There is no better way to capture, analyze, and understand UGC videos being produced about your brand and products. Vyrill can analyze 200 videos and provide detailed insights within 15 minutes. Manually, this same exercise would be extremely costly and resource-intensive, consuming days of time.

‍Brand Protection: Similar to social listening, Vyrill’s sentiment analysis allows brands to stay on top of all positive and negative UGC video content. Additionally, its brand safety analysis automatically identifies and moderates UGC video content that may not be suitable, flagging those that include profanity, nudity, or minors. These features allow communications, social media and customer success teams to take quick actions and suppress any potential negative PR that could damage a brand’s reputation and ultimately, sales. 

‍Cost-Effective Licensing: Vyrill enables brands to license UGC video content at scale for a fraction of the cost, improving marketing ROI.

‍Quicker Sales: Vyrill speeds shopper purchase decisions by letting them search for answers and key product details within any UGC video(s) published on your ECommerce site. 

Vyrill supports any ECommerce platform (e.g. Shopify, Magento, Adobe, Wix, Woo Commerce, etc.) or custom platform that can support an HTML/Javascript-based widget that contains the UGC video shopping experience. If you have questions about a particular platform, please email us at sales@vyrill.com.

Video Commerce allows you to add a video carousel to your ECommerce site that features UGC video reviews. The functionality lets visitors:

1. Search for key moments or product features within video content using a search bar

2. Filter videos by topics or demographics personalized to your shopper profiles

3. Click interactive or transactional buttons such as “Ask a Question,” “Add to Cart,” and “Buy Now” within each video

Within the platform, brands have access to all of the user data being captured from the video carousel experiences.

Vyrill supports live streams powered by its partner Swirl. Live videos can be analyzed after and reused for e-commerce and other purposes

When a video is captured via Vyrill Campaigns, the brand provides its own licensing agreement (or you can use a template provided by Vyrill) and the creator agrees to share licensing rights with the brand for use on social media, ECommerce sites or other channels. Brands have the right to leverage the video any way they choose, including using a clip or transcript from the video.

Currently, Vyrill supports English videos for transcript and sentiment analysis. Videos in other languages can be processed for demographics, topics, and scenes only.