Is UGC Disrupting Traditional Focus Groups Research?
With today's rise in tech-savvy users, brands have begun to turn to studying UGC rather than the more traditional methods of consumer research. Read more, here.
September 27, 2023
10 Ways Video Ratings and Reviews Help Shoppers
For businesses and e-commerce platforms, using a video review and rating system can help drive engagement, dwell time, and trust on your site. Learn more.
September 19, 2023
14 Ways A Video Rating System Helps Brands and Retailers
A video rating and review system can have numerous benefits for brands and retailers, from deepening consumer trust to building an online community. Read more.
September 6, 2023
How To Increase Customer Participation in UGC Review Campaigns
User-generated video reviews are a gold mine for brands. Use these actionable tips to increase participation in your video review campaigns.
August 23, 2023
Solving 9 Challenges to Responsible AI With an IPO Framework
Explore the complex challenges of implementing Responsonsible AI. Discover how an IPO framework can break down barriers to success. Learn more in this article.
August 15, 2023
8 Reasons Why Video Review Campaigns Fail
Want to set up your video marketing for success? Steer clear of these eight common pitfalls that can lead your video review campaigns to failure.
August 11, 2023
6 Examples of Winning Video Review Campaigns
Learn the power of user-generated content with successful video review campaigns in numerous industries!
August 2, 2023
The Top 7 Video Problems Brands Wish They Could Solve Right Now
Brands must overcome challenges in video content, including quality issues, mobile engagement, adapting to Amazon's video-centric behaviors, personalized content, and searchable videos, in order to create impactful content.
July 11, 2023
7 Tips for Creating Video Review Campaigns
Set up your next video review campaign for incredible success. Discover seven of the smartest ways to make the most of your marketing efforts.