User-generated content (UGC) is the lifeblood of modern marketing. It's authentic, engaging, and incredibly persuasive. But while many brands understand the value of UGC, measuring its return on investment (ROI) can feel like navigating a maze. We break down how you can effectively measure ROI for UGC.
Unboxing videos have evolved from niche content into a powerful marketing tool that resonates deeply with consumers. According to Shopify, businesses that incorporate unboxing videos into their marketing strategies see an average increase of 20% in conversion rates, highlighting the importance of this content format in e-commerce.