Are you ready to supercharge how well your brand’s videos perform on search engines and social media platforms?
Awesome! That means you already know how important video SEO is to growing visibility and driving website traffic. Whether it’s your first serious effort or you’re looking for ways to improve your process, it’s helpful to know about your video SEO tool options.
Leveraging these tools will save time and resources, help you pinpoint blind spots, compile more data points to inform your video optimizations, and so much more. Especially with AI being woven into so many platforms.
Read on for a journey into the most useful video SEO software you can weave into your work.
Semrush is one of the most popular SEO software platforms for a reason.
With comprehensive keyword research capabilities, a competitive analysis tool, and an AI writing assistant, it’s an incredible investment for e-commerce managers, digital marketing teams, SEOs, and beyond.
Keyword research allows you to see what real consumers are searching for online, so you can identify what queries are more popular, less competitive, and most relevant to your audiences. The idea is to incorporate these terms into your video titles, descriptions, and even your videos themselves.
If you’re interested in leaning on AI to assist your video content optimizations, Semrush’s SEO Writing Assistant provides you with real-time copy recommendations.
Overall, Semrush’s extensive keyword data alongside its collection of features make it a powerful partner for you to lean on when you want to improve your video rankings.
Ahrefs is another industry staple that provides a wealth of valuable keyword research data.
Ahrefs’ Keyword Explorer data isn’t just for Google; it also finds data on YouTube, Amazon, Bing, and Yahoo. As with Semrush, we incorporate Ahrefs’ findings into video titles, descriptions, and more to help grow rankings, views, and traffic.
In addition, Ahrefs has plenty of advanced options to utilize as part of your broader video SEO strategy. The batch analysis tool makes it easy to scrape the SERP, download a list of ranking videos, and identify which ones have the most organic traffic.
This uncovers a gold mine of potential new video ideas—all based on data.
How can we talk about optimizing for search engines without bringing up the search engine giant's free tools? Google Keyword Planner is part of the ads suite—but you don’t need to be doing paid advertising to use it.
It’s a useful keyword research tool that you can integrate into your video keyword research strategy. In addition to sharing data on average monthly searches and competition level, it’s unique because it allows you to get city- and state-specific information about keywords. Other platforms only offer data by country.
It’s worth checking out Google’s keyword research data because it comes from actual search data and it’s free to use.
Google Trends is another free tool that serves up data sourced straight from the SERP itself.
Enter a search term into the search bar, filter by country, date range, and platform, and voila—you’ll see how interest in that term has changed over time.
One of the filters is for YouTube search, so you can even drill down into how popular a term has been on YouTube. This data helps you determine if there are better terms for video titles, descriptions, and scripts.
In addition to gleaning what’s trending up and down over time, it helps with identifying patterns in seasonality, and seeing if certain terms are more popular on the web or mobile versus YouTube.
Just as Google’s tools are so beneficial for SEO, YouTube’s very own search bar is a wonderful resource for your video SEO needs. It helps in two ways.
First, by entering keywords into the search bar, you will see exactly what YouTube’s algorithm considers related, trending, and popular. It’s so simple—and yet so effective.
While you might think you know what your users are searching for, YouTube’s AI-powered algorithm will spit back out what people are looking up now.
Second, the autocomplete function is an invaluable way to peek into the minds of your customers. Paying attention to the suggested searches helps you find related phrases to fold into your strategy.
As we’re sure you’ve seen by now, ChatGPT is a miracle tool with widespread potential for optimizing videos.
Consider using chatbots to help you write scripts and incorporate specific data-backed keywords. Ask it for help coming up with creative video titles that include ideal keywords, writing descriptions and call-to-actions, proofreading scripts, and coming up with industry-relevant jokes.
Check out 10 ChatGPT prompts that will change the way you play with video.
Albeit not a standalone optimization solution, ChatGPT is a wonderful assistant.
Wistia is a video hosting and marketing platform that helps businesses create, manage, and analyze video content.
It features customizable media players, SEO optimization, and integrations with marketing automation tools. It’s a popular choice for those looking to use video as a marketing medium. It coincides nicely with AI-generated content strategies.
The platform's analytics provide valuable insights into viewer engagement, allowing businesses to measure the effectiveness of their video content and make data-driven decisions to improve strategy.
Overall, Wistia is a user-friendly platform that makes hosting and creating videos for marketing a breeze.
As the world’s first AI-driven in-video search tool, Vyrill is a stellar video software you must consider for video SEO.
The AI algorithm analyzes millions of videos about both videos published by your brand and user-generated content. With over 35 filters covering everything from brand and product names to competitors and beyond, users can quickly find and organize the videos they’re looking for.
The Vyrill platform creates comprehensive video insights with negative and positive sentences, trending topics, and more. A key feature of this platform is customer sentiment analysis.
Optimizing video isn’t only about YouTube. Vyrill helps you work with multiple platforms wherever your videos live, including TikTok, Instagram, and more.
Video SEO is essential for increasing traffic and improving conversions.
With the right tools, we can glean valuable insights and save time and money otherwise lost through trial and error. Leveraging video SEO tools helps us identify gaps in our video marketing plan and understand how to maximize our potential.
While this is not a comprehensive list, we hope this gives you an idea of how these options can improve your next video SEO project.
If you’re interested in learning more about how Vyrill can streamline your efforts and uncover unparalleled insights that help you drive real results, book a Vyrill demo now.