The 1, 2, 3's of Diversity in UGVC

July 18, 2018

What is Diversity? Ask anyone what their definition of diversity is, and you will likely end up with several answers. When people talk about diversity they mainly discuss diversity in the workplace, in advertising, in neighborhoods, etc., but what about diversity in videos? New technology is being developed to finally understand the data inside of videos and measure its content for diversity amongst several categories, not just ethnicity. How do we measure it? Diversity can be measured through various factors including age, gender, religion, sexual orientation, ethnicity, etc. However, in measuring diversity in videos, we mainly have access to information regarding age, gender, and ethnicity. Vyrill has established algorithms to track these categories of diversity within videos and is working towards a formula allowing us to combine this data and create a score of diversity amongst videos for marketers. Why is it important to marketers? This information allows marketers to see the data on the diversity of their consumers. Are the videos surrounding your brand reaching your target audience? Does your brand appear to connect with a variety of audiences or only certain demographics? Is your consumer base more or less diverse than your competitors? All of these questions can be answered by tracking the diversity of online videos surrounding your brand. What marketers can do with this information Having this information is a great tool for marketers to be able to understand their online audiences. To find out more about diversity and Vyrill, contact us today!

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