How Brands Can Leverage Demographic Information from Video Reviews

July 6, 2023

Video reviews have become an essential part of the decision-making process for customers. In today's world, consumers not only look at product descriptions and specifications but also want to see the product in action. Video reviews provide customers with valuable insights into how products work and how they can benefit from them.

For brands, video reviews offer a wealth of information that can help them understand their customers better. Demographic information, such as age, gender, and location, can provide valuable insights into who their customers are and what they want. Here's how brands can leverage demographic information from video reviews to improve their marketing strategies:

Understand Who Your Customers Are

Demographic information from video reviews can help brands identify their target audience accurately. By analyzing the age, gender, and location of the customers who are leaving video reviews, brands can gain insights into the type of people who are buying their products. This information can help brands tailor their marketing strategies to better suit their target audience.

Increase Customer Loyalty

Once brands have a better understanding of their customers, they can use this information to offer more personalized, relevant content. By anticipating their customers' interests and needs, brands can create content that resonates with their audience and keeps them engaged. This can lead to increased loyalty and sales.

Identify Gaps in Marketing

Demographic information from video reviews can also help brands identify any gaps in their marketing strategies. For example, if a brand is primarily targeting young men but is receiving video reviews from older women, it may be time to rethink their marketing approach. Brands can use this information to create more targeted campaigns that appeal to a broader range of customers.

Using Vyrill Video Intelligence

To help brands identify the demographics in their videos, Vyrill offers video intelligence technology that analyzes videos to extract valuable information, including demographic data. By using Vyrill, brands can gain insights into their customers' demographic information.


Understanding your customers is critical for any brand. By analyzing the demographic information in video reviews, brands can gain valuable insights into who their customers are, identify gaps in their marketing, and deliver personalized content that resonates with their audience. To learn more about how Vyrill can help you identify the demographics in your videos, sign up for a free trial today.

About the Author

Katy boasts two decades in B2B technology & services, spearheading growth and brand evolution. A former Adobe marketing maven for 9 years, she’s since built growth teams for 5 tech startups that have all been acquired. With a stellar record in operational excellence and creating demand, she excels at leading successful cross-functional initiatives that enable companies to scale up.

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