How 'How-to videos' Can Support Brands

October 26, 2020


How-to Videos

‘How-To’ videos are so important these days that many people have become Youtube stars and Internet influencers solely by posting them. Not only that, but more and more big brands are using ‘How-to’ videos in their marketing.

What’s also interesting about ‘How-to videos’ is that they are really popular. YouTube is the most popular platform for this type of content (according to Think Google).

Explainer, product demos, how-to and testimonials are the four most popular videos businesses produce.   
– Hub Spot

People watch How-To videos to learn something new, understand how to do something, how to build something and generally expand their knowledge base.

‘How-to videos’ are in a big category that spans many industries. They include INSTRUCTINOAL VIDEOS which focus on information and learning and DEMONSTRATION VIDEOS which feature ways to go about doing a task. Most ‘How-To’ videos include a combination of these two formats. 

Vyrill_Types of How to Videos

Statistically it’s been proven that ‘How-to’ videos are useful. They help you learn, and they do it in a visual way that saves time, prevents mistakes and generates efficiency. 

Vyrill see’s that a few reasons why ‘How-to’ videos are great content social media and marketing strategies:

  • Share Brand Information - Your audience has an interest in the brand and what it’s offering, they watch a brand’s video and learn something new, exciting and important - which influences a purchase decision. 
  • Shareable Social Content - This type of content can be easily shared on your website and social media platforms. ‘How-To’ videos are not only informative but are also a good advertisement.
  • Builds Credibility -  ‘How-To’ videos help establish a brand as an industry expert which raises awareness and builds brand credibility. 
  • Instant Engagement & Feedback - Brands can build a more engaged relationship with their  audience. They may not see the brand, only as a brand, but also as a partner where there is a two-way dialogue and the most important source of information for that brand. Brands can gain instant feedback by listening to their audience through this type of engagement by paying close attention to comments, likes, shares and the type of audience subscribes.

About the Author

Ajay Bam is the CEO and Co-founder at Vyrill, a first-of-its-kind video intelligence company launched in 2017 through UC Berkeley’s Skydeck Incubator program. Vyrill helps brands and shoppers find the “moments that matter” inside videos. Its AI-powered “In-Video’' search technology analyzes & shares insights hidden within videos to improve personalization, SEO, and conversion. Before Vyrill, Ajay launched Boston-based, mobile shopping app company Modiv Media. He is a proven and accomplished product management professional, entrepreneurial thinker, and innovator with more than 13 years of experience leading startups and world-class brands.

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