Video content promotes brand recall, and can help strengthen your brand message. It performs well on all devices, having larger reach and tending to go viral. In facts:

• Embedding videos in landing pages can increase conversion rates by 80%.
• 90% of customers report that product videos help them make purchasing decisions.
• 2 out of 3 customers are more likely to buy a product online after watching a video about it.
• 87% of online marketers are currently using video content in their digital marketing strategies.
• A third of all the time people spend online is dedicated to watching videos.

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