The impact of Live Stream on Influencer Marketing

September 27, 2017

(via Forbes)

  • In 2016, 81% of internet audience members viewed more live content than they did the previous year.
  • Videos on Facebook Live get viewed for three times as long as a pre-recorded video.
  • Live streams appear at the top of social media feeds, so users receive 200% more notifications for live streams than for other activity.

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