The state of Social Video Marketing

(via Animoto)

• 84% of consumers reported watching social video content on mobile devices, and 64% reported that watching a marketing video on Facebook has influenced a purchase decision in the last month.
• Social media video drives brand engagement and sales with 83% of marketers reporting they are confident Facebook video content will drive purchases and 64% of consumers reporting making a purchase after watching a marketing video on Facebook in the last month.
• 81% of marketers are optimizing their social videos for mobile viewership.

For more stats, check the full infographic!