The state of Social Video Marketing

June 15, 2017

(via Animoto)

  • 84% of consumers reported watching social video content on mobile devices, and 64% reported that watching a marketing video on Facebook has influenced a purchase decision in the last month.
  • Social media video drives brand engagement and sales with 83% of marketers reporting they are confident Facebook video content will drive purchases and 64% of consumers reporting making a purchase after watching a marketing video on Facebook in the last month.
  • 81% of marketers are optimizing their social videos for mobile viewership.

For more stats, check the full infographic!

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