2016 witnessed an even greater increase in the social functionality of digital marketing for company brand management. Now that it is 2017, let's look forward to what the new year has to bring by taking a quick glance at the most influential trends of 2016! Mike Tomita has put a lot of work into this piece, covering the ABCs of digital marketing from Increased Social Search Functionality to Speedy Website Experience, getting down to the minute little details! Read the whole piece here and decide for yourself which points offer the biggest benefits for you to take advantage of! Happy New Year!