(via Google) Consumers will expect more useful, personal interactions throughout their research and purchase journeys. Brands need to deliver a frictionless experience that blends the offline and online worlds. Consumers believe they should receive marketing messages that are tailored to their unique needs. So, once you have a comprehensive view of your customers, the next step is to reach them at the right moment with the right message. And reaching your audience just got much, much easier, thanks to artificial intelligence technology. Read the full article