UGC Video: Connection, Commerce and Conversions

April 30, 2018

We all know content throughout the customer journey will benefit both the marketer and consumer in unique ways. This is certainly true for e-commerce marketers as they try to lower their abandonment rates. In fact, the e-commerce landscape has many opportunities for shoppers to step off the purchase path-cart abandonment, product page abandonment, store abandonment, you get the idea. As we are quickly moving through 2018, we see retailers and brands launch more sophisticated abandonment recovery strategies beyond simple cart efforts. UGC video is playing a major role in communicating a value proposition, as well as the benefits of buying from a specific retailer or brand. In fact, from TurnTo’s study, UGC positively impacts purchase decisions for 90 percent of consumers. With this in mind, what are you doing to include UGC Video into your e-commerce site to reduce abandonment issues?

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