We are excited for the release of the first-of-its-kind data on UGC Video. We evaluated beauty product videos created by consumers during Q1 2018. Our findings show the percentage of authentic videos created for each major beauty category. Let’s take a look at the top three categories. Best face forward.
28.19% of all UGC Videos are from the makeup (neither eye nor lip) category. This finding mirrors nearly that of paid influencers. The eyes have it. Nearly a quarter (24.66%) of UGC authentic videos were created for the eye category. This includes videos for eyebrow pencil, eyeliner, eye shadow, eye makeup remover and mascara. During Q1 we saw a spike in video creation in this category immediately after the New Year and then again during Valentine’s week. Let's face it. The Face category which includes-toners, moisturizers, wrinkle, masks and cleaners-comprised 22.48% of all UGC Videos during the time period. It will be interesting to evaluate if this category received a larger than average consumer interest due to seasonality. To track trends, we will be publishing this data quarterly. If you have yet to register for our newsletter to be informed when updates become available. To download the infographic go here.