(Via Business2Community) Correctly implemented, video content is clearly the most effective communication tool. Today:

• YouTube has over 1 billion monthly users, which translates to ⅓ of the internet
• 4x as many consumers like to watch video of a product rather than read about it
• Including video on a landing page can boost conversion rates by up to 80%
• People spent an average of 2.6x more time on pages with video than on those without
• 52% of consumers say watching videos about products and brands make them more confident about online purchase decisions

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