How To Read the Vyrill Influencer Report

September 8, 2020


Vyrill Influencer Report 

This report captures top influencers/creators data by product/keywords, and it also shares with you the product/keyword that they spoke about along with likes, dislikes, subscribers and the number of videos that they created for the product/keywords.

With this report, brand marketers can capture the following insights.


1. Celebrity discovery - Perhaps, you might discover a celebrity that you didn't know had posted about your brand.

2. Top influencers list - Gives you the list of top influencers by subscribers.  If you read total subscribers that follow the creator, then those are the total impressions you could get if you created content with them or they organically created a video about their product.

3. Viewers reactions - If the subscriber has likes and/or dislikes for the video, then it is telling you that the video provoked the viewer and solicited an emotion that they expressed in a comment. Working with creators who solicit comments is a good thing. It means that their subscribers are listening and participating in conversations with them.

4. Creators insights - This report might give you insights about creators that should be top of your mind for making videos or following on social media.


 About the Author

Katy boasts two decades in B2B technology & services, spearheading growth and brand evolution. A former Adobe marketing maven for 9 years, she’s since built growth teams for 5 tech startups that have all been acquired. With a stellar record in operational excellence and creating demand, she excels at leading successful cross-functional initiatives that enable companies to scale up.

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