1. Mentions - More mentions of topics in the video means the topics are more popular for a collection of videos by product/keywords.
2. Popular/Trending - If topics have zero videos or mentions, then the topic is not popular or if the product was launched recently, then a video featuring has not happened yet.
3. New Campaign Ideas - If you are thinking of developing marketing campaigns, you could think of developing campaigns around missing topics.
4. New Content Strategies - If multiple topics are popular, then marketing teams should consider building a content marketing strategy that encompasses those topics to give different perspectives about the product/brand.