(Via SocialMediaToday) Thanks to technology, widespread video consumption is here.

• One-third of all online activity is spent watching video.
• The average user is exposed to 32.3 videos in a month.
• 75% of online video viewers have interacted with an online video ad this month

In the article, it is mentioned how videos are watched on multiple devices, the importance of YouTube engaging the audience, and the growth of live streaming and temporary content. Video content is no longer an option. Read the full article here