Video reviews provide an engaging and in-depth look at a product or service, allow viewers to see a product in action, and typically highlight important features and benefits. They are also more personal, as the reviewer can speak directly to the viewer and provide their own experiences with the product.
In order to help you get the most authentic and helpful video reviews for your business or brand, Vyrill has created 2 Video Review Checklists.
Before we get there, however, let’s first look at several ways you can approach obtaining videos reviews:
Finding and curating authentic, informative, and relevant video reviews is a daunting, yet critical strategy for brands.
Here is our checklist to follow and share with your customers and advocates to help them create an excellent video review!
a. Clear shot of the face of the reviewer.
b. Clear shot of the product:
c. Clear shots of the person using the product or the product functioning (if possible).
a. Minimum of 5 clear sentences (min 30 seconds) where reviewer:
b. Mention the product by name, and the brand.
c. No music, clear audio.
Video testimonials share the whole experience of a customer who used the product or service you offer. It delivers a story that allows other potential customers to connect and build trust with your brand and products.
The production of video testimonials requires technical direction and editing.
a. Medium close-up shot of the person offering the testimonial looking directly to the camera.
i. The participant needs to dress and speak in a way that makes sense to your targeted audience. Tip: Ask them NOT to wear black or white or small patterns that can create a distracting visual effect on camera.
ii. Relevant background or clean-simple design.
b. Clear shots of the person using the product or the product functioning.
c. Clear shots of the person using the product or service with a voice-over:
i. If the testimonial is about an app or software: add a screen recording showing a task done with the app or software or the participant using or navigating through the app/software.
ii. If the review talks about a service: add a shot of the person during the service, the result of the service or the environment where the service is offered.
a. Mention the product by name, and the brand.
b. No music, clear audio.
c. Person offering the testimonial should answer the following 10 questions:
d. Make it a story! Participants are encouraged to share the most exciting or transformational story about their experience using YOUR product, inspiring an emotional response and eliminating disbelief.
We hope you enjoyed some insightful tips and takeaways from our checklists in order to obtain new, authentic, informative video reviews and testimonials for your brand. Get in touch with Vyrill to see how we can help you launch your next video review campaign.
Katy boasts two decades in B2B technology & services, spearheading growth and brand evolution. A former Adobe marketing maven for 9 years, she’s since built growth teams for 5 tech startups that have all been acquired. With a stellar record in operational excellence and creating demand, she excels at leading successful cross-functional initiatives that enable companies to scale up.