Why Marketing is changing and most companies can't keep up

"Marketing used to be pretty straightforward. An ad on the radio, a few billboards, perhaps a TV ad if you had the budget, and the business would start rolling in. No longer. The internet has made the world a lot smaller, and with it, brought your competitors closer to your door." There are four main things to remember when it comes to digital marketing:-Posts alone are not enough. Now you need to optimize everything.-Quality over quantity.-Get some sound advice: Marketing experts! -Be consistent with your brand messaging on every front. Read the full article