Why you need Influencer Marketing

February 24, 2017

Heidi Cohen shares invaluable insights on Influencer Marketing. In summary:

  • 80%+ of US customers trust recommendations from people they know and 2 out of 3 of US customers trust ratings and reviews posted online.
  • The average customer checks 11 consumer reviews before buying a product.
  • A study discovered that Influencer relations marketing generated 11x ROI!

“True influence drives action, not just awareness”Read the full article

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