Heidi Cohen shares invaluable insights on Influencer Marketing. In summary:

• 80%+ of US customers trust recommendations from people they know and 2 out of 3 of US customers trust ratings and reviews posted online.
• The average customer checks 11 consumer reviews before buying a product.
• A study discovered that Influencer relations marketing generated 11x ROI!

“True influence drives action, not just awareness”Read the full article