Understanding Customer Sentiment With AI 'In-Video' Search

Company

One of the largest Asia-based airlines in air travel offers consumers a variety of affordable travel-related services they need to enjoy their trip. 

Objective

The largest air travel brand in Asia engaged Vyrill to discover video reviews from fans and critics as well as understand trending topics including competitor sentiment for analysis. They also sought to index their branded and organic video content so as to compare reach and engagement KPI’s. Lastly, the brand wanted to discover and index UGC videos for several ‘less-traveled’ destinations.

Strategy

Vyrill tracked the previous twelve months’ worth of social video related to the company and competitors.
UGC videos were then analyzed for positive and negative sentiment, demographic, brand safety, and location in order to discover trending destinations 

Outcomes

Immediate increase in engagement and impressions on YouTube and Facebook Channels after featuring positive video reviews.
Able to understand negative sentiment, address issues directly with customers, and mitigate future damage to brand reputation.
Competitor and trending topics analysis enabled brand to pinpoint value proposition for less-traveled destinations.

KPI's

21%

Increase In Impressions

19%

Increase In Positive Social Media Reviews And Posts

12

Months Worth of Videos Captured And Analyzed In Less Than 30 Days

4000

Videos Analyzed

140

Destinations Tracked

Your brand message is stronger when it’s told by others

Vyrill is the industry leader in capturing, analyzing and using user-generated videos.

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