Since launching its brand with a line of 24K Gold curling irons, this leading hairstyling company has gone on to become the gold standard for professional hairstylists, creating some of the most innovative and sought-after styling products in the haircare industry.
This industry-disrupting hair care company partnered with Vyrill seeking to optimize their marketing spend. They wanted a deeper understanding of product preferences from their target audience. They also sought to uncover new insights from fan-based user-generated video content (UGVC) in comparison with their own branded content.
4,621 Videos Analyzed
25% Increase In Target Demographic Content Development
Increase In Organic Search Growth by leveraging trending keywords for SEO
Decrease In Cost Per Influencer Lead