7 Ideas for Repurposing User-Generated Video Content

December 4, 2023

In today's digital marketing landscape, user-generated content (UGC) stands as a powerful tool that can significantly enhance your brand's visibility and credibility. UGC is authentic, engaging, and, when used correctly, a goldmine for businesses. However, many organizations fail to fully harness its potential by not effectively repurposing it.

In this comprehensive guide, we'll not only explore seven innovative ways to repurpose UGC content but also answer some of the most commonly asked questions surrounding this topic. Let's begin by addressing a fundamental question:

How Do You Repurpose UGC?

To effectively repurpose user-generated content (UGC), you must first collect videos, photos, or reviews from your customers or fans. The core concept of repurposing is taking existing content and enhancing it to resonate across various platforms. It's crucial to distinguish repurposing from recycling, as it involves editing, targeting, and improving content rather than simply reposting or resharing it.

With this foundation in mind, let's delve into seven creative strategies for maximizing the value of your user-generated video content:

1. Turn UGC Content into an Ad or Commercial

Imagine weaving together UGC video content, such as customer testimonials, into a professionally-produced commercial. This approach not only injects authenticity into your advertising but also showcases real experiences and reviews, fostering trust with potential customers.

Example: Prominent industry leaders have adeptly transformed UGC into high-quality ads, harnessing the authentic voices of their customers to craft compelling commercials.

Pro Tip: To excel in this area, focus on seamlessly integrating UGC clips and maintaining visual and auditory quality.

2. Leverage UGC Content on Product Listings

Enhance your product listings by incorporating UGC testimonials and reviews. This not only provides valuable insights to potential buyers but also bolsters the credibility of your offerings. Shoppers tend to trust their peers, making this influence a valuable asset.

Example: Leading e-commerce brands have effectively embedded UGC testimonials into their product listings, creating an aura of authenticity and reliability.

Pro Tip: Experiment with different approaches to make your listings more engaging, considering the embedding of UGC videos and other creative ideas.

3. Use UGC Content for Social Media Posts

Social media platforms thrive on authentic and engaging content. Instead of simply sharing a YouTube link, craft unique content tailored to each platform. Different platforms may benefit from varying video lengths and styles, so customize your UGC content accordingly.

Pro Tip: Emphasize the concept of adapting one video for multiple platforms, each catering to a unique audience with distinct requirements.

4. Convert UGC Video Content into Testimonials

Aggregate a variety of UGC content to create compelling testimonials and customer satisfaction pages. Allow your delighted customers to speak on your behalf, showcasing their genuine experiences and building trust among potential buyers.

Example: Take inspiration from GoPro, a brand that excels in converting UGC videos into powerful testimonials, reinforcing the quality and reliability of their products.

Pro Tip: Consider different hosting options for your testimonials, such as utilizing your platform to maintain control and eliminate third-party distractions.

5. Transform UGC Video Content into Text Content

Sometimes, repurposing UGC videos into written content becomes necessary. Utilize AI transcription tools to convert video content into text. These textual snippets can serve as pull quotes in articles, FAQs, or other marketing materials.

Pro Tip: Repurposing UGC videos into text content not only expands your content library but also caters to diverse audience preferences.

6. Leverage UGC Video Content for Newsletters and Email

Your existing customers can be your brand's most powerful advocates. Share unique UGC video content with your current subscribers to strengthen their loyalty and enthusiasm. For new customers, UGC videos can serve as the final push they need to convert.

Pro Tip: Identify distinctive UGC use cases that resonate with your newsletter audience, showcasing the real experiences of your customers.

As you contemplate these exciting possibilities for repurposing UGC content, it's essential to have a reliable source of UGC material. This is where Vyrill can be your trusted ally. We offer an intelligent solution for sourcing UGC to repurpose, helping you unlock the full potential of user-generated video content.


Repurposing UGC content is a game-changer in the digital marketing world. It amplifies your reach, builds trust, and saves time and effort. By creatively implementing these seven ideas, you can maximize the impact of your user-generated video content and achieve outstanding results.

So, what are you waiting for? Start repurposing your UGC content today and unlock the full potential of your brand's authenticity and credibility.

Ready to learn more about UGC video campaigns? Click here to explore how Vyrill can empower your brand with the power of user-generated content.

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Unlock the potential of your user-generated video content and drive your brand's success!

About the Author

Katy boasts two decades in B2B technology & services, spearheading growth and brand evolution. A former Adobe marketing maven for 9 years, she’s since built growth teams for 5 tech startups that have all been acquired. With a stellar record in operational excellence and creating demand, she excels at leading successful cross-functional initiatives that enable companies to scale up.

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