How To Increase Customer Participation in UGC Review Campaigns

September 6, 2023

In today's digital age, where the voice of the customer holds immense influence, video reviews have become a powerful tool for businesses to leverage with their audiences.

User-generated video content (UGVC) is one of the most authentic and engaging mediums your brand can share across earned and owned marketing channels.

However, collecting video reviews and executing a successful testimonial campaign is no small task. If you’re tired of wasting precious time and resources unsuccessfully wrangling influencers or customers to create these reviews, you’re not alone.

Brands turn to video review campaign platforms to ease these pain points and boost the quality and quantity of their UGVC. Discover how customers participate in video reviews, how to improve engagement, and the tool you need to scale a review campaign.

Different ways customers participate in video reviews

When you’re brainstorming what types of testimonials you want to collect, remember that there is no one-size-fits-all review.

They take different formats from unboxing to brand reviews and beyond. They also live on different platforms like Amazon, YouTube, and social media, among others. 

Here are several common and effective ways customers participate in ugc video campaigns.

Leaving reviews for the brand

Influencers and loyal customers create videos to express their positive experiences with the brand. They share how the brand solves a specific problem or impacts their lives in a meaningful way.

These reviews emphasize any personal transformation resulting from ownership. They also emphasize the emotional connection buyers have with the brand. Brand testimonials foster brand authenticity by highlighting the unique values or missions companies have that set them apart from their competition. 

Product or feature-based testimonial reviews

Customers create videos to give first-hand opinions of specific products.

Reviewers offer live product demonstrations, comparisons with similar products, and real-life use cases in their content. They discuss features, technical specifications, performance, quality, and any pros or cons.

These videos focus on helping potential buyers make their buying decisions.

Creating unboxing videos

Unboxing videos are when customers record themselves opening packages of new items they ordered while sharing their first impressions.

Real-life users highlight the contagious excitement of receiving and exploring a new item. These reviews capture genuine excitement and honest first impressions. They also show off packaging details potential customers care about.

Unboxing videos offer an immersive way for shoppers to preview the ordering process and product before purchasing

Engagement through comments and sharing reviews

All those views and likes on viral videos come from somewhere. It’s usually engagement with other like-minded people.

Besides making their own videos, customers actively engage with previously existing reviews. Viewers leave new comments asking questions and replying to others. They also repost or share the content through their private social media accounts. 

Organic engagement between reviewers and their followers further amplifies your brand’s reach within your community of customers. 

Ways to improve participation in video review campaigns

We know just how effective video reviews are, and the variety of formats they can inhabit. Of course, getting your users to engage with your video review campaigns and create their own UGVC is the next key step. 

Encourage uncensored opinions and authentic reviews

Positive video testimonials serve as powerful endorsements that inspire confidence in potential buyers. On the other hand, negative feedback provides businesses with valuable insights for improvement.

While it’s not always easy to do, encourage customers to provide unfiltered, detailed feedback in their videos. Though you may encounter some candid feedback, your business will be better for it, since your audience will know your UGVC is trustworthy.

Encourage customers to share their uncensored opinions, as both positive and negative reviews contribute to building credibility and trust in videos. This perpetuates a vibrant community of reviewers.

Offer incentives

While you may get lucky and enjoy a wealth of UGVC without much prompting, the truth is that you’ll need to incentivize your user base to create videos about your brand.

For influencers and creators, the incentive is inherent—you pay them for their promotion. As for other customers, offer discounts, exclusive offers, or entries into a contest or giveaway.

You’re asking customers to take their time and energy to create content about you, so make it worth their while. 

Network with influencers and creators

Collaborating with influencers and content creators who align with your brand can significantly boost brand awareness, sentiment, and conversions. Engage with influencers who have a strong following in your industry and kick off a conversation about establishing an agreement.

Provide clear guidelines

Make it easy for customers to create video reviews by providing clear guidelines and suggestions. When it makes sense, offer encouraging tips on what features they can cover, the ideal length of the video, and any specific instructions you may have.

Let users know your plans on sharing their videos. By removing ambiguity, you make it more convenient for customers to participate.

Engage with your customers who are engaging with you

Actively engage with customers who create video reviews. They’re providing you with a major service, and it’s important to recognize their contributions. Respond to their videos with appreciation and gratitude. This interaction encourages a sense of connection and increases the likelihood of repeat participation.

How Vyrill supports your brand’s video review campaigns

When it comes to running successful video review campaigns, having the right tools makes a world of difference. The Vyrill platform offers a comprehensive solution that streamlines video review management and optimal results.

Centralized platform

One of the key advantages of Vyrill is its centralized platform. You handle all aspects of your video review campaigns in one convenient location. From sending email requests to managing responses and organizing campaign details, Vyrill provides a seamless and efficient workflow.

Simplified upload and download process

The centralized video repository makes it easy to store and access videos. This ensures seamless integration with your marketing channels, allowing you to effortlessly share reviews and maximize their reach.

Discover video reviews as soon as they’re posted

Be the first to discover new testimonials. Stay up-to-date with the latest UGVC relevant to your brand with real-time monitoring and notifications for newly published video reviews.

Proactively engage with customers, leverage valuable feedback, and maximize the impact of your video review campaigns. Experience the power of instant video review discovery and stay ahead in the world of trending video reviews.

Find and chat with the right influencers

Influencer collaboration is a crucial element of any successful video review campaign. The platform helps you discover the right influencers for your brand, whether they are trending creators or niche experts. Connect with influencers, initiate conversations, and establish partnerships to amplify your brand's message.

Comprehensive analytics

Measuring the success of your campaigns is essential. With state-of-the-art video analytics, you can track engagement, reach, and customer sentiment analysis. These metrics empower you to make data-driven decisions, optimize your campaigns, and improve results.

Jumpstart your next video review campaign

Shoppers participate in video reviews in various ways. Either making their own brand testimonials, product reviews, and unboxing videos. Or by engaging in discussions and sharing content.

To enhance engagement and participation in video review campaigns, start by encouraging uncensored opinions, offering incentives, and collaborating with influencers.

UGVC isn’t just the future—it’s what your brand needs to win. Vyrill supports video review campaigns with its centralized platform, simplified processes, influencer discovery, direct compensation, and comprehensive analytics.

Take your video review campaigns to incredible new heights. Learn more about UGC video review campaigns with a free trial from Vyrill and revolutionize your brand's reach.

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About the Author

Katy boasts two decades in B2B technology & services, spearheading growth and brand evolution. A former Adobe marketing maven for 9 years, she’s since built growth teams for 5 tech startups that have all been acquired. With a stellar record in operational excellence and creating demand, she excels at leading successful cross-functional initiatives that enable companies to scale up.

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