Shopify is the most popular eCommerce platform in the world. With over 4 million business owners using it to sell their products, Shopify is the gold standard for anyone looking to set up or grow their online store.
With so many stores on Shopify, it’s easy to become overwhelmed trying to determine which strategies will help your store stand out. In this blog post, we’ll answer one of the most frequently asked questions about content strategy: is it worth adding product videos to your Shopify store?
A product video is a live-action or animated video about a product that educates, informs, or inspires customers to influence their purchase decision. Good product videos are in-depth and cover all the important features and information about the item being sold.
Product videos are both popular and effective because they help you communicate product benefits and features to customers in an engaging and memorable way. They also help you increase your product sales by giving customers a better idea of what they will get when they purchase your products.
Generic brand videos on a product page could frustrate some shoppers. There's nothing worse than clicking play on a video hoping to find the answer to a specific question about the item featured on the product page and getting something vague like the history of the company. Including the right video on each page will make or break a sale. Vyrill eliminates this pain point for customers by taking the guesswork out of finding quality product reviews.
Market research shows adding product videos to your Shopify store is one of the best marketing strategies to leverage. Brands that use video can grow revenue up to 49% faster than non-video marketers. Videos are twice as likely to be shared compared to any other type of content.
Many eCommerce store owners are reluctant to implement video marketing because of the intensive time or costs involved. While video marketing used to be a resource-intensive production, they’re easier to create by more people. Vyrill makes finding the most valuable content faster than ever.
87% of brand marketers state they experience a positive ROI from their efforts, which is nearly every marketer who is leveraging the medium. So, what are the immediate benefits of a Shopify product video? Let’s look closer.
There are dozens of ways to learn how to market your Shopify store, but few marketing mediums compare to what in-video search is capable of.
The Vyrill In-Video Search App is a feature that gives brands or marketers a leap in evolution. It allows you to leverage video on Shopify stores to help shoppers find what they are looking for faster, save time getting the answers they need, and help them make better purchase decisions.
Let’s review the main benefits of adding product videos to your Shopify storefront.
Three in four consumers have purchased a product after watching a video about it. Plain and simple, you can’t afford to go without product explainer and customer review videos. You may see sales trickle in without them, but by publishing branded and user-generated video content (UGVC) on your product pages via our Shopify App, you’ll see much higher conversions. You’re also less likely to experience returns and refund requests because customers have already seen how your products work.
Customers who view product videos are more likely to leave a positive review. Nearly two-thirds of consumers are more likely to buy if they see UGVC on your site.
Offering detailed video explanations of your products creates a social proof engine for your business that drives more prospects to your Shopify site every week.
Adding product videos to your Shopify store fosters trust in your brand because people can experience your products in their preferred medium. Though the Internet has been around for decades, eCommerce brands have often struggled to recreate the touch-and-hold benefits of physical shopping. By giving your prospects in-depth video overviews, they’re more likely to spend money with you.
When your customers have more of their questions answered about your brand and your products, they are likely to be remain loyal. They may even become raving fans! When people act as brand ambassadors, sharing their story about using your product in their lives, they provide social proof and do your marketing for you. Including and updating your product videos on a regular basis is a fantastic way to engender loyalty.
Shopify affiliate marketing becomes effortless when you have simple, powerful product videos to share with your network. Instead of your affiliates needing to make their own marketing materials—which may not convert—they can simply customize a post with your video.
It's clear that product videos are a necessity for eCommerce brands to use on their Shopify stores. But how do you make videos that stand out from the millions of other product videos online? We did the research so you don’t need to. There are four main factors that will set your product videos apart from the rest.
The optimal length of a product explainer video depends on the channel. For YouTube, it’s between one and three minutes. For TikTok, it’s better to stick with 10-30 second videos that capture attention and gain a click-through to the product page. This is long enough to share the essential information about your product without feeling so long that the video becomes boring. You’ll want to aim for the longer end of this range because shorter product videos don’t lead to increased sales.
Thousands of product videos are improperly or under-produced. That means someone turned on their camcorder, filmed themselves talking for a few minutes, and called it a day. Your brand can instantly stand out by coupling top-notch audio in your video. And to reduce all unplanned environmental sounds that might pop up while recording, with proper location planning and through controlling your recording environment, you only need $100-200 for a pro-quality mic—which creates a studio-level first impression for your brand.
You can capture hundreds more buyers without changing the content simply by hiring a skilled editor.
A newer editor may have some experience, can cut clips together, knows which filters to use, and how to polish a video. But the result is still mediocre. An experienced, professional editor knows how to do all of those things. Additionally and most importantly, they know how to tell a story. It’s the distinguishing difference between a new and experienced editor.
Professional editors know how to tell a story so well it magically makes an indelible impact on the viewer.
Every product video should have a clear call-to-action (CTA). But, CTAs can vary from one video to the next depending on the creator's intent. It's important to choose videos with CTAs that urge the viewer to act specifically how your marketing department wants them to act.
Adding product videos to your Shopify store is one of the best ways to influence existing customers to buy again and prospects to buy for the first time. Vyrill is an end-to-end video marketing solution for eCommerce store owners, making us one of the best marketing tools for Shopify.
In-Video Search really gives brands an advantage and brands into the future. In the past, the main differentiator was brands using video compared to brands who don’t. Today, it’s about brands using in-video search compared to brands using video. We've made a major leap in the evolution of video marketing with in-video search.
Katy boasts two decades in B2B technology & services, spearheading growth and brand evolution. A former Adobe marketing maven for 9 years, she’s since built growth teams for 5 tech startups that have all been acquired. With a stellar record in operational excellence and creating demand, she excels at leading successful cross-functional initiatives that enable companies to scale up.