2023 began with a big boom announcement of OpenAI. As AI begins to play into our lives with software, hardware and devices, I spend a lot of time thinking about how these new applications are going to impact video and commerce and have landed on 3 areas: creating content, playing with content, and distribution of content.
A review video is recorded by a shopper or user after they have purchased or used a product or service. In their video, they describe their experience with the product or service and share relevant information to other potential users or shoppers to fill the information gap when making a purchase decision.