The Vyrill Blog

What is Diversity? Ask anyone what their definition of diversity is and you will likely end up with several answers....

Gang, as we all know, in-market automotive consumers, meaning consumers actively looking to purchase a vehicle, rely heavily on online...

For many of our clients, influencer marketing is a key component of their brand’s marketing mix. Brands targeting a younger...

We are excited for the release the first of its kind data on UGC Video.

We all know content throughout the customer journey will benefit both the marketer and consumer in unique ways.

As we are going into the annual Upfronts in New York it seems everyone is talking about authenticity.

Word of mouth (WOM) marketing is not a new concept, in fact, brands know that WOM is key...

For consumer electronic (CE) marketers-and others alike- user-generated Amazon reviews are critical in influencing purchase.

You received a bad review from a vblogger or consumer. There it is on YouTube or another video site-a part of the public record.

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